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Meaningful Brands
If 77% of brands disappeared today, no one would notice.
84% of consumers think brands should communicate honestly about their commitments and promises.
58% of consumers think that the content offered by brands is not meaningful to them.
"Meaningful Brands" is a unique approach that allows us to understand that the value of a brand is determined by the combination of "functional", "personal" and "societal" benefits offered to its consumers. We believe this finding has led to the creation of a strategic framework for creating Meaningful Brands. Used globally by our agencies' strategy and planning teams, the Meaningful Brand Strategy is at the heart of our integrated process. We put it at the heart of our approach to building meaningful growth for our clients.
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