Finish Water Index

The value of the Dollar and Euro is in everybody’s radar. Nevertheless, everybody ignores the value of the most vital and valuable resource of all... water! To change that, we launched the index at the stock exchange and located the Index logo and its value next to Dolar and Euros on every platform where economic news was shown.  We aired TV spots, integrated the index into TV programs, talk shows, branded interviews, and organized press conferences. We also launched a concerted social media campaign, targeting display and newspaper ads.